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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. A business plan has been developed for a new product launch. Which element is critical to define as a FIRST step in building a communication plan in support of the new product?

A) Devise a tracking and reporting process.
B) Articulate which communication tools fit best for the project.
C) Define the target audience and how you want them to think or act differently from the current state.
D) Review how competitors are communicating about similar products.

2. An outside consultant has been hired to advise an organization on improving its public relations (PR) agency- client relationship. The company has a history of failed engagements with agencies that have resulted in gaps and inefficiencies in their PR activities, along with impacting their overall management reputation. The client explains that in the past they had to deal with poor agency performance while incurring significant costs.
What is the BEST advice for the consultant to give?

A) Leverage the relationship dynamic between organizations and agencies to negotiate a contract upfront that is cost effective and beneficial for them.
B) Hire the best PR agency which has proven results with other clients, even if the cost is higher than expected, as performance will not be an issue.
C) Suggest an internal reorganization of their communication department. Since the failed engagements have been numerous, it seems that the client side has a problem in managing PR agencies. A department restructuring and hiring a new communication manager may resolve the situation.
D) Conduct a study to understand the client's needs and expectations. Discuss expectations based on market and industry standards, adjust them as needed, and develop a request for proposal (RFP) with specific criteria to determine an agency that would fulfill their requirements.

3. Which activity helps a senior-level strategic communication professional be MOST effective?

A) Reviewing all written material before it is released
B) Attending all senior management meetings
C) Being proactive
D) Monitoring social media

4. To lower the risk of damage to reputation, a proper crisis communication strategy MUST:

A) consider cultural, human, safety, organizational and technical factors, and take into account all company stakeholders.
B) focus on crises common to the industry of the organization and the media management plan.
C) focus on signal detection, preparation and prevention, damage containment, business recovery, and analysis to elicit learnings.
D) prepare for a broad range of crises and the financial, organizational, and technical factors.

5. Which action is MOST important in a leader's role for effective communication with employees?

A) Make information available so employees have the essential information to do their jobs effectively.
B) Provide organization information that is approved by executive leaders.
C) Ensure all communication flows through the executive leadership.
D) Provide information and feedback on individual performance only during formal reviews.

Solutions: