Understanding functional and technical aspects of Oracle Eloqua CX Marketing 2020 1Z0-340-20 Automation, Additional Eloqua Services
The following will be discussed in the ORACLE 1Z0-340-20 exam dumps:
- Create a program in program canvas
- Configure sales tools
- Demonstrate knowledge of program builder and program canvas
- Describe campaign canvas settings
- Configure custom reports
- Configure a lead scoring model
- Create a campaign in campaign canvas
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How to book the Oracle Eloqua CX Marketing 2020 1Z0-340-20
You can schedule the exam anytime at Pearson VUE. You can pay directly from a credit card or redeem a voucher purchased from Oracle.
Reference: https://education.oracle.com/oracle-eloqua-cx-marketing-2020-implementation-essentials/pexam_1Z0-340-20
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Oracle 1Z0-340-20 Exam Syllabus Topics:
| Section | Objectives |
| Automation and Lead Management | - Lead Scoring
- 1. Scoring models
- 2. Profile and engagement criteria
- 3. Lead qualification processes
- Program Builder and Campaign Automation
- 1. Program analysis
- 2. Automated workflows
- 3. Program steps and actions
|
| Campaign Management | - Campaign Design
- 1. Campaign activation and monitoring
- 2. Campaign canvas
- 3. Campaign elements
- Email Marketing
- 1. Dynamic content
- 2. Personalization
- 3. Email creation and editing
|
| Reporting and Analytics | - Insight and Reporting
- 1. Marketing analytics
- 2. Performance dashboards
- 3. Campaign reporting
|
| Account Configuration and Administration | - Security and User Management
- 1. Account administration settings
- 2. Security groups
- 3. User roles and permissions
- Email Configuration
- 1. Email groups
- 2. Subscription management
- 3. Deliverability settings
|
| Data Management | - Data Imports and Exports
- 1. Data cleansing
- 2. Update rules
- 3. Import processing
- Contacts and Segmentation
- 1. Segments and filters
- 2. Shared lists
- 3. Contact fields and records
|
| Web Tracking and CRM Integration | - Web Tracking
- 1. Digital behavior analysis
- 2. Tracking scripts
- 3. Visitor activity monitoring
- CRM Integration
- 1. Salesforce integration concepts
- 2. Oracle CX integrations
- 3. Data synchronization
|