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Oracle 1Z0-340-24 Exam Syllabus Topics:
| Section | Objectives |
| Implementing Automation | |
| Configuring Security Settings | - Configure company settings
- Create users and customize a security group
- Explain the importance of asset permissions and contact level security
|
| Branding and Deliverability | |
| Tracking Script | |
| Configuring Additional Eloqua Services | |
| Understanding Data Model | - Describe the process for adding, capturing, and enhancing data in Eloqua, including the purpose of the AppCloud
- Describe Eloqua data objects and their relationship
|
| Configuring Email Configuration and Preference Management | |
| Implementation Overview | - Identify the pre-requisite documents and the key client attendees required for an implementation
- Describe the major milestones and key deliverables of the available implementation offerings
|
| Integrating CRM | |
| Understanding Eloqua Fundamentals | - Create an email
- Generate key reports
- Create a segment
|
| Managing Database | |
| Configuring Forms | |
| Using AI Capabilities in Eloqua | |
Oracle Eloqua Marketing 2024 Implementation Professional Sample Questions:
1. When will contacts meeting the segment criteria in the image below be added to this campaign?
A) only when the campaign is first activated, even if they have been in the campaign before
B) during the hourly segment evaluation, even if they have been in the campaign before
C) during the hourly segment evaluation, and if they have NOT been in the campaign before
D) only when the campaign is first activated and they have NOT been in the campaign before
2. Which two features does the Eloqua landing page Design Editor provide for forms? (Choose two.)
A) The Design Editor allows users to configure forms with an upload feature for contacts to upload files when submitting a form.
B) The form's styling, such as field spacing and background color, can be customized in the Design Editor to match your landing page.
C) Form fields, picklist values, prepopulation, and validation rules are configured in the Design Editor after adding the form to the Landing page.
D) Existing Eloqua forms brought into the responsive editor will be automatically responsive.
3. Which client-requested scenario is NOT possible to configure natively within an Update Rule in Eloqua?
A) the contact's Job Role contact field with a static value based on the value within their Title field
B) the contract's Job Role contact field with the value listed within the contact's Title field
C) the contract's Job Role contact field with the value matched to the Contact's Title field within a lookup table
D) the contact's Job Role contact field with the value listed in the Role field of a linked custom object record
4. Your customer wants to increase the amount of data obtained from gated content. How can this be achieved?
Response:
A) Use Progressive Profiling to increase data collection from web forms.
B) Use Dynamic Content to capture additional audience data.
C) Use Form Validation to improve the quality of incoming data.
D) Use Advanced segmentation to better target the audience.
5. Your client would like to hold contacts until they open an email, and then send another follow-up immediately after they open it. If the contacts do not open the email, they would like to wait two weeks and then send them to a different campaign.
How would you advise they configure this in the Campaign Canvas? (Choose the best answer.)
A) Send all Contacts to the email step and use Scheduling settings to determine when to send the email.
B) Hold all contracts in a two-week step and then determine which action should occur next with a decision step of "Did contacts open email?".
C) Add an evaluation period on the decision step of "Did contacts open email?" with an evaluation period of two weeks.
D) Send contacts to a Program Canvas in order to send a follow-up email and disable the Campaign Canvas.
Solutions:
Question # 1 Answer: C | Question # 2 Answer: B,D | Question # 3 Answer: A | Question # 4 Answer: B | Question # 5 Answer: A |