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Pegasystems PEGAPCMC80V1_2019 Exam Syllabus Topics:
| Section | Objectives |
|---|
| Topic 1: Reporting and Analytics | - Campaign performance measurement
- 1. KPIs and metrics tracking
- 2. Optimization of customer interactions
|
| Topic 2: Pega Marketing Campaign Management | - Offer and treatment management
- 1. Eligibility and suitability rules
- 2. Offer creation and governance
- Campaign design and execution
- 1. Campaign lifecycle management
- 2. Audience segmentation and targeting
|
| Topic 3: Customer Data and Segmentation | - Data integration concepts
- 1. Customer profile management
- 2. Data flows into decisioning engine
- Segmentation techniques
- 1. Real-time vs batch segmentation
- 2. Propensity and scoring models usage
|
| Topic 4: Pega Customer Decision Hub Overview | - Next-Best-Action (NBA) Framework
- 1. Action prioritization and arbitration
- 2. Engagement policies and strategies
- Real-Time Customer Decisioning
- 1. Event-driven decisioning concepts
- 2. Interaction history and context data usage
|
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