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SAP P_CRMMKT_70 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|
| Master Data and Integration | 15% | - Business Partner and Product Master Data
- 1. Data maintenance and governance
- 2. Hierarchies and relationships
- System Integration
- 1. Integration with SAP ERP
- 2. Data exchange and middleware
|
| Personalization and Interaction | 10% | - Personalized Marketing
- 1. Interaction tracking
- 2. Rule-based personalization
|
| Segmentation and Target Groups | 25% | - Business Partner Segmentation
- 1. Dynamic and static target groups
- 2. Attributes and segmentation rules
- List Management
- 1. Import/export of contact lists
- 2. Deduplication and data quality
|
| Marketing Analytics and Reporting | 20% | - Key Performance Indicators
- 1. Campaign ROI and conversion rates
- 2. Marketing effectiveness metrics
- Reporting Tools
- 1. SAP CRM Analytics integration
- 2. Standard and custom reports
|
| Marketing Planning and Campaign Management | 30% | - Marketing Plans and Budgeting
- 1. Plan creation and approval processes
- 2. Budget allocation and monitoring
- Campaign Lifecycle Management
- 1. Campaign types and templates
- 2. Campaign definition and execution
- 3. Response tracking and follow-up
|
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