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| Topic Areas | Topic Details, Courses, Books |
|---|---|
| Extensibility 8% - 12% | Explain varous extensibility options and ways to implement them
|
| Onboarding and getting started 8% - 12% | Explain the components, roles and authorizations and actions implelented in 2 tier landscape of Marketing Cloud
|
| Segments, Campaigns and Journeys > 12% | Explain the technical foundation of segmentation, the core features of Segmentation modelling, and compare the types of target groups. Explain the concept of campaign categories and their actions, the possibilities of creating personalized campaign content, the options available for executing campaigns. Set up Marketing permissions,suppression rules and marketing areas. |
| Lead and Accound Based Marketing < 8% | Describe Contact-Lead-Opportunity process; Explain the Account Based marketing; Dxplain the process of defining a new lead stage, data replication between SAP Marketing Cloud and SAP Cloud for Customer, and success reporting. |
| Integration and Data Upload 8% - 12% | Explain the concepts when integrating SAP Marketing Cloud with other solutions like Cloud for Customer,SAP Commerce Cloud etc. Additionally Know how to monitor integration errors, the available standard integration scenarios. Set up integration scenarios, and the ways to integrate ERP in context of Marketing Resource Management.
|
| Administration Tasks 8% - 12% | Setup Marketing Permissions Checks and configure workflows for business objects; explain the option for anonymizing contact information, the marketing objects lifecycle management, the concept of user and role management, and the option to customize using the Self-Service Configuration UIs.
|
| Marketing Planning and Performance < 8% | Explain the concept of the marketing calendar, the process of budget planning, the setup of a planning model, the role of marketing areas, the process of spend planning & management, the options to load actuals and commitments from external systems, the concept of media types, and customization options. |
| Dynamic Customer Profiling > 12% | Explain the data model and how to enhance the data model. Outline the options for extensibility, and explain the concepts of Best Record, sentiment engagement, Predictive Studio, and Score Builder capabilities.
|
| Analytics and Reporting < 8% | Explain the benefits of the behavior insight application, the benefits of white space analysis, the capabilities of the Marketing Executive Dashboard, the concept of CDS Views, the BusinessObjects Cloud related analytics, embedded analytics, extensibility of CDS views and queries in embedded analytics, and Insight for Sales. |
| Commerce Marketing < 8% | Outline the offer recommendations, product recommendations, and personalize segmentation for webshop scenario; set up the recommendation models and use the recommendations; explain the concept of re-marketing scenarios. |
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| Passing Score | C_C4HMC92 - 64% |
| Duration | 180 mins |
| Exam Name | SAP Certified Technology Associate - SAP Marketing Cloud (1902) Implementation |
| Exam Price | $550 (USD) |
| Number of Questions | 80 |
| Schedule Exam | SAP Training |
| Level | Associate |
| Reference Books | C4H260 Bus.Admin.Tasks&Data Import Integr.&Analyz.Google AdWords Integration Guide Onboarding Guide Extensibility Guide Help Analytics Help Marketing and Performance Help Commerce Marketing Leads and Accounts Help Leads&Account Based Mark. |
| Exam Code | C_C4HMC92 |
| Sample Questions | SAP Marketing Cloud Implementation Certification Sample Questions |
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Integration and Data Upload | 8% - 12% | - Integration Scenarios
|
| Topic 2: Commerce and Customer Journey Integration | < 8% | - Customer Journey
|
| Topic 3: Segmentation and Target Groups | 12% - 18% | - Segmentation Modeling
|
| Topic 4: Lead Management and Account-Based Marketing | 12% - 18% | - Account-Based Marketing
|
| Topic 5: Email Marketing | 8% - 12% | - Email Campaigns
|
| Topic 6: Administration and Configuration | 8% - 12% | - System Administration
|
| Topic 7: Customer Data Management | 8% - 12% | - Customer Profiles
|
| Topic 8: Marketing Analytics and Reporting | 8% - 12% | - Analytics
|
| Topic 9: Campaign Management | 12% - 18% | - Campaign Design
|
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