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Salesforce MC-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. Which two considerations should be kept in mind when using completion actions for list emails? Choose 2 answers

A) Completion actions based on image file downloads only execute once per day.
B) Completion actions based on email opens will retroactively apply if added after the email send.
C) Completion actions based on email link clicks only execute once per prospect.
D) Completion actions based on link clicks do not trigger on unsubscribe links or email preference page clicks.

2. What is the main difference between automation rules and segmentation rules?

A) Segmentation rules do not run retroactively
B) Automation rules run continuously; segmentation rules run once.
C) Automation rules do run retroactively
D) Neither will "unmatched" prospects

3. In which two ways does a Marketing Cloud Account Engagement prospect sync with a Salesforce Lead or Contact record?
Choose 2 answers

A) Shared CRM ID
B) Shared email address
C) Shared Assigned User ID
D) Shared tracking pixel

4. Which two requirements must be met in order to have both e Lead end a Contact field sync with the same Marketing Cloud Account Engagement prospect field? Choose 2 answers

A) The Lead and Contact fields must have the same Salesforce field label.
B) The Lead and Contact fields must have the same API name.
C) The Marketing Cloud Account Engagement field must be a drop-down field.
D) The Marketing Cloud Account Engagement field must be mapped to the Salesforce field.

5. An engagement studio program is created with an Email Send action step immediately followed by an Email Open trigger step with a 3 day wait. A prospect is sent the email and progresses to the Email Open trigger. On day 2, the prospect opens the email.
How would the prospect progress through the trigger step?

A) The prospect will immediately progress down the No' path since the email open did not occur on day 3.
B) The prospect will progress down the 'No' path after waiting l day since the email open did not occur on day 3.
C) The prospect will immediately progress down the "Yes" path since the email was opened.
D) The prospect will progress down the 'Yes' path after waiting 1 more day since the email was opened.

Solutions: