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Exam Code: MC-Con-201
Exam Name: Salesforce Certified Marketing Cloud Next Consultant
No. of Questions: 106 Questions and Answers
Updated: Oct 08, 2026

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Salesforce MC-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Agentforce & AI Innovation	11%	- Marketing agents 1. Content generation 2. Campaign creation 3. Audience segmentation - Predictive AI 1. Selecting appropriate predictive AI features - Conversational messaging 1. Customer engagement and response handling 2. Ongoing interactions across messaging channels
Topic 2: Analytics & Performance Insights	8%	- Reporting and analytics 1. Selecting pre-built dashboards for reporting requirements - Marketing insights 1. Surfacing marketing data and insights across the Salesforce platform
Topic 3: Campaign Design, Flow Orchestration & Content	30%	- Flow orchestration 1. Flow configuration settings 2. Flow types 3. Flow elements and logic for business processes and messaging 4. Trigger conditions - Messaging data sources 1. Selecting appropriate data sources for personalized customer data - Landing pages 1. Components and configuration required to build landing pages - Activation templates 1. Configuring activation templates 2. Selecting appropriate contact point values - Personalization 1. AMPscript 2. Merge fields 3. Repeaters 4. Content variations 5. Handlebars
Topic 4: Consent	13%	- Consent record management 1. Creating, managing, and updating consent records - Consent management concepts 1. Role of consent in customer engagement and compliance - Consent banners 1. Configuring consent banners on marketing landing pages and external pages - Platform consent objects 1. Purpose and relationships of consent objects
Topic 5: Platform Setup & Governance	13%	- Business Units and governance 1. Business Unit requirements 2. Content and user governance using roles and Enhanced CMS Workspaces - Domain authentication and authorization 1. Domain authorization for branded, authenticated email delivery 2. Self-service domain authentication - Marketing Cloud Next environment setup 1. Core Org Edition requirements, Data 360 provisioning, Marketing Data Kit installation, and permission sets
Topic 6: Data Modeling, Identity Resolution & Segmentation	25%	- CRM data ingestion and activation 1. Actionable Lists 2. CRM objects and records 3. Audience segmentation, activation, and content personalization - Data 360 consumption and entitlements 1. Impact of marketing automation design decisions on platform consumption and usage 2. Consumption-based entitlements - Data 360 data object concepts 1. Connecting, harmonizing, unifying, and activating customer data 2. Audience segmentation and content personalization - Identity Resolution 1. Linking multiple data sources into a unified profile 2. Configuring Identity Resolution

Salesforce Certified Marketing Cloud Next Consultant Sample Questions:

Question #1

Northern Trail Outfitters (NTO) is investigating reports that promotional emails are being delivered to individuals who have previously opted out earlier the same day. NTO discovers that customer consent preferences are updated daily using a batch data transform that writes directly to the Communication Subscription Consent data model object (DMO), causing customer complaints.
Which action should the Marketing Cloud Next Consultant take to resolve it?

A. Configure a Create Consent action in a Data 360-triggered flow to update consent.
B. Use a streaming data transform to update consent in near real time.
C. Change the frequency of the batch data transform schedule to run hourly.

Reveal Solution Discussion 0

Correct Answer: A 🗳️