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Salesforce MC-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|
| Campaign Design, Flow Orchestration & Content | 30% | - Personalized messaging data
- 1. Selecting appropriate data sources
- 2. Adding customer data to messaging content
- Landing pages
- 1. Landing page components
- 2. Landing page configuration
- Personalization
- 1. Repeaters
- 2. Content variations
- 3. Merge fields
- 4. AMPscript
- 5. Handlebars
- Flow orchestration
- 1. Flow types
- 2. Trigger conditions
- 3. Automated business processes and messaging
- 4. Flow elements and logic
- 5. Flow configuration settings
- Activation templates
- 1. Contact point value selection
- 2. Activation template configuration
|
| Platform Setup & Governance | 13% | - Marketing Cloud Next environment setup
- 1. Permission sets
- 2. Marketing Data Kit installation
- 3. Core Org Edition requirements
- 4. Data 360 provisioning
- Domain authentication and authorization
- 1. Branded and authenticated email delivery
- 2. Self-service domain authentication
- 3. Domain authorization
- Business Units and governance
- 1. Business Unit requirements
- 2. Content and user governance
- 3. Roles and Enhanced CMS Workspaces
|
| Agentforce & AI Innovation | 11% | - Predictive AI
- 1. Selecting appropriate predictive AI features
- Marketing agents
- 1. Audience segmentation
- 2. Automated campaign creation
- 3. Content generation
- Conversational messaging
- 1. Ongoing interactions across messaging channels
- 2. Customer engagement
- 3. Response handling
|
| Data Modeling, Identity Resolution & Segmentation | 25% | - Data 360 data model
- 1. Connecting and harmonizing customer data
- 2. Customer data activation
- 3. Data objects and Data Model Objects
- Identity Resolution
- 1. Linking multiple data sources
- 2. Identity Resolution configuration
- 3. Unified customer profiles
- CRM data ingestion and activation
- 1. Actionable Lists
- 2. CRM objects and records
- 3. Audience segmentation and activation
- 4. Content personalization using CRM data
- Consumption and entitlements
- 1. Data 360 consumption-based entitlements
- 2. Platform usage optimization
- 3. Marketing automation consumption
|
| Consent | 13% | - Consent data model
- 1. Consent preference records
- 2. Platform consent objects
- Consent management concepts
- 1. Consent in customer engagement
- 2. Consent and compliance requirements
- Consent collection
- 1. Consent banners on marketing landing pages
- 2. Consent banners on external pages
- Consent record management
- 1. Managing and updating consent records
- 2. Creating consent records
|
| Analytics & Performance Insights | 8% | - Reporting and analytics
- 1. Matching dashboards to reporting requirements
- 2. Pre-built dashboards
- Marketing data and insights
- 1. Marketing performance insights
- 2. Surfacing marketing data across Salesforce
|
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