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| Section | Objectives |
|---|---|
| Sending | - Email Delivery
|
| Content | - Content Builder
|
| Testing and Validation | - Quality Assurance
|
| Automation | - Marketing Automation
|
| Segmentation | - Audience Segmentation
|
| Data | - Subscriber Data Management
|
| Templates and Email Creation | - Template Management
|
| Analysis and Reporting | - Performance Measurement
|
1. If you have less than 50,000 subscribers your test distribution should be what percent.
A) 20%
B) 5%
C) 10%
D) 15%
2. Northern Train Outfitters wants to make sure that a First Name and Last Name are always included when importing subscribers to a data extension. How can a marketer ensure that subscribers are imported with data in both of these fields?
A) Ensure the Nullable property is unchecked for the First Name and Last Name columns
B) Make the First Name and Last name columns Primary Keys
C) Check the Nullable property for the First Name and Last Name columns
D) Set up a default value for the column
3. A marketer is about to introduce Content Builder to the entire Northern Trail Outfitters' marketing team.
Which three considerations should the marketing team keep in mind as they begin using Content Builder? Choose 3 answers
A) Establish a naming convention optimized for search.
B) Create a folder structure prior to importing assets.
C) Focus on creating and importing content for one primary channel.
D) Review permissions and roles for users accessing Content Builder.
E) Import duplicate copies of content for different messages or groups.
4. What is the recipient maximum for a test send?
A) 1
B) Unlimited
C) 5
D) 3
5. What is an Automation Studio activity? (Choose 3)
A) Transfer File Activity
B) Send Email
C) A/B Test Send Activity
D) Wait Activity
E) Triggered Send
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: B | Question # 3 Answer: A,B,D | Question # 4 Answer: C | Question # 5 Answer: A,B,D |
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