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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

Question 1

A marketer wants to capture open-ended feedback from customers via SMS and write it to a data extension. How could MobileConnect be used to accomplish this?

A. Use a text-response message template with embedded AMPscript to capture the response.
B. Use a vote/survey message template to capture the response.
C. Use an outbound message template with embedded AMPscript to capture the response.
D. Use an info capture message template to capture the response.

Question 2

A data team wants to automate the sync of subscribers, unsubscribes, and status from their enterprise account to their external CRM in one consolidated file. They need to find subscribers in their Marketing Cloud account and their unsubscribe data for child business units. Which two data views would they use to achieve this? Choose 2 answers

A. _BusinessUnitUnsubscribes
B. _Subscribers
C. _Complaint
D. _Unsubscribe

Question 3

Northern Trail Outfitters is sending to an audience of over one million subscribers. They will use
10 different personalized fields in the email which reside in multiple data extensions. The goal is a timely email send from start to finish as it contains a limited quantity, first come-first served, special offer. How should they accomplish this task?

A. Create and populate profile attributes for each of the 10 data extension fields and schedule a send with high priority.
B. Create and send to a sendable data extension containing those needed fields using a query activity.
C. Use the Lookup AMPscript function in the email to pull the fields from the data extensions for each subscriber.
D. Enable Send Throttling on high to ensure the speed is increased to process the email as fast as possible.

Question 4

A consultant reviews an implementation where every marketing campaign creates a new Sendable Data Extension containing duplicate customer profile information. After two years, hundreds of nearly identical Data Extensions exist. Which recommendation best improves long- term maintainability?

A. Export campaign audiences after every send.
B. Replace Data Extensions with Lists.
C. Continue creating campaign-specific Data Extensions.
D. Build reusable audience Data Extensions that reference centralized customer data.

Question 5

Northern Trail Outfitters wants to control what content is available to certain users and business units. They also want to control what is allowed to be edited and ensure those edits are reviewed prior to being changed. What should be implemented to achieve these goals?

A. Set up Approval Workflow and Share setting inside Marketing Cloud.
B. Build out an internal business governance and process to support this.
C. Integrate an outside CMS with all these permissions built in.
D. Edit the Content Permissions and Restrictions by Role setting for each user.

Solutions: