Free Salesforce MKT-101 Exam Questions and Answer from Training Expert Actual4Labs
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NEW QUESTION # 82
The data team at Northern Trail Outfitters (NTO) has configured a data extension that contains all customer transactions within the last 90 days. NTO's marketing team would like to target customs who have purchased a camping tent or foldout camper in the last week; however for this campaign, they would like to exclude anyone who has a 'silver status.
Which three tools should be used to segment this data?
- A. Journey Builder Entry Source, Filter Definition, Segment Builder
- B. SQL Query, Filter Definition, Journey Builder Entry Source
- C. SQL Query, Decision Split, Data Designer
Answer: B
NEW QUESTION # 83
Northern Trail Outfitters it sending a welcome email to a new group of customers. When the marketer deploys the email, no one receives it.
Which configuration caused the send to fail?
- A. Incorrect Sending Relationship
- B. Failure to choose the send classification
- C. Two fields with ''EmailAddress data type
Answer: C
NEW QUESTION # 84
Northern Trail Outfitters wants to send an email to website visitors who add items to their cart but fail to make a purchase. The email will include a list of products they added to their shopping cart.
* A sendable data extension contains the contact information and a session ID field for each subscriber who has abandoned their cart.
* A second data extension contains a corresponding session ID field and product data for each abandoned cart item, including product SKU, product name, quantity, price, and image URL.
Which feature should be used to display the list of products for each subscriber in this email?
- A. Dynamic Content Block
- B. LookupRows AMPscript function
- C. Lookup AMPscript function
- D. Enhanced Dynamic Content Block
Answer: B
Explanation:
The LookupRows AMPscript function returns a rowset from a data extension that matches the specified criteria. It can be used to retrieve multiple rows of data from a data extension based on one or more column values. For example, NTO can use the LookupRows function to retrieve all rows from the second data extension that have the same session ID as the subscriber in the sendable data extension, and then loop through the rowset to display the product data for each abandoned cart item in the email. Reference: https://developer.salesforce.com/docs/atlas.en-us.noversion.mc-programmatic-content.meta/mc-programmatic-content/lookuprows.htm
NEW QUESTION # 85
An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and NotSent, to ensure they are fulfilling a legal obligation due to the nature of their messages.
What method should be suggested in this scenario?
- A. Data Retrieves on the Send Object
- B. Event Notification Service
- C. Data View Export with every send
- D. Platform Events API
Answer: A
NEW QUESTION # 86
How can AMP script customize email messages?
A: Provide advanced content personalization
B: Insert responsive content based on the user's viewing device.
C: Automate the flow of creating email messages.
D: Automate the template creation process.
1. Northern Train Outfitters wants to display different content
areas based on the subscriber data.
What can be used to accomplish
this? Choose 2 answers
- A. Dynamic Content
- B. AMP script
- C. Profile Mapping
- D. Personalization Strings
Answer: A,B
NEW QUESTION # 87
Northern Train Outfitters wants to identify subscribers with something other than an email address. What value can be used to accommodate this?
- A. System Preferences
- B. Primary Key
- C. Subscriber Attributes
- D. Subscriber Key
Answer: D
NEW QUESTION # 88
If I want to introduce a new line of footwear. I am excluding anyone who does not have shoe as an attribute listed in their preference center. I plan to send the emails daily. After a short time, I notice many people updating their preferences, and less emails are going out.
What is the issue causing less emails to go out? Select one.
- A. High Watermark if journey builder
- B. Deliverability issues on account
- C. Preference center is too strict
- D. Email frequency too high
Answer: A
NEW QUESTION # 89
Northern Trail Outfitters is using a triggered send to send customers their order confirmations. Their commerce platform provides a JSON payload for order details.
What should they use to format the JSON within the email?
- A. SSJS platform function ParseJSON
- B. ParseJSON content block with Content Builder
- C. TransformJSON() AMPscript Function
- D. BuildRowSetFromJSON() AMPscript Function
Answer: B
Explanation:
To format the JSON payload from their commerce platform within the email, Northern Trail Outfitters should use the BuildRowSetFromJSON() AMPscript function. The BuildRowSetFromJSON() AMPscript function is a function that allows marketers to parse a JSON string and return a rowset object that can be used to display data within an email message. The BuildRowSetFromJSON() AMPscript function can handle nested JSON objects and arrays. Reference: https://developer.salesforce.com/docs/atlas.en-us.noversion.mc-programmatic-content.meta/mc-programmatic-content/buildrowsetfromjson.htm
NEW QUESTION # 90
Northern Trail Outfitters is interested in a solution to automate a process. They currently pull data into a spreadsheet to import into a data extension for sending. The data warehouse can be configured to place a dally on an SFTP.
Which three questions are relevant to determining a solution?
Choose 3 answers
- A. Does someone need to be notified if an error happens on import?
- B. Will the file have more than 5,000 rows?
- C. Will the data file be placed on the SFTP at the same time daily?
- D. Is the data file a delta or a historical file?
- E. Does the data extension have a data relationship?
Answer: A,C,D
NEW QUESTION # 91
Northern Trail Outfitters (NTO) wants to leverage Path Optimizer to test new marketing content. The best path will be selected based on the orders placed on NTO's website.
What should NTO configure in Path Optimizer?
- A. Manual Engagement
- B. Email Engagement
- C. Web Conversion
Answer: B
NEW QUESTION # 92
As part of a daily shipping notification automation, Northern Trail Outfitters needs to join data from the Shipping data extension and the Purchase data extension.
What activity is designed to address this scenario?
- A. Filter Activity
- B. File Transfer Activity
- C. Group Refresh
- D. SQL Query Activity
Answer: D
NEW QUESTION # 93
Northern Trail Outfitters wants to control what content is available to certain users and business units. They also want to control what is allowed to be edited and ensure those edited are reviewed prior to being changed.
What should be implemented to achieve these goals?
- A. Integrate an outside CMS with all these permissions built in.
- B. Build out an internal business governance and process to support this.
- C. Set up Approval Workflow and Share setting inside Marketing Cloud.
- D. Edit the Content Permissions and Restrictions by Role setting for each user.
Answer: D
NEW QUESTION # 94
A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The corporate office the advertising copy and subscriber list. The owners of franchised stores add a customized local message to the marketing campaign.
What hierarchy should be recommended?
- A. One parent business unit and a child business unit for franchise owners.
- B. One business unit.
- C. One parent business unit and a child business unit for each franchise owners
- D. A parent business unit for each franchise owner
Answer: C
NEW QUESTION # 95
A customer has a robust Sales Cloud org with several custom objects. Historically, they have created complex reports, referencing many custom objects, to target subscribers and exported them to another email system for deployment. With the implementation of Marketing Cloud Connect, the customer wants to simplify the sending process using Marketing Cloud with as little additional setup as possible.
What should a consultant recommend to meet this criteria?
- A. Continue to build reports in Sales Cloud and import it to Marketing Cloud for sending.
- B. Create a Journey and use Salesforce Data and the Reports object as the Entry Source.
- C. Continue to build reports in Sales Cloud and select the reports in Marketing Cloud.
- D. Sync all custom objects to Marketing Cloud and recreate the reports for sending.
Answer: A
NEW QUESTION # 96
A marketer wants to overwrite the data in a data extension on a daily basis
using Automation Studio. What can the marketer do to accomplish this task?
- A. Create an import using the Import Wizard in the Email Application.
- B. Create an Import Activity to use in a workflow in Automation Studio.
- C. Create an Import Activity and execute it manually.
- D. Create an import using the Import Wizard in Automation Studio.
Answer: B
NEW QUESTION # 97
Which two statements are correct about Send Logging? Choose 2 answers
- A. Send Log data extensions are archived automatically based on retention settings.
- B. A business unit can support up to three Send Logs.
- C. SQL Query Activities can reference Send Logs in combination with system data views.
- D. AMPscript can be used to pull data from Send Logs for use within emails.
Answer: C,D
NEW QUESTION # 98
Which action will the Validate tool complete when initiated?
- A. Confirm that each content area specified in the dynamic content rules exists
- B. Ensure subscribers status at the time of send is Subscribed or Bounced
- C. Identify phrases like "click here" or "Free!" that could be marked as spam
- D. Ensure subscribers have not unsubscribed or are undeliverable
Answer: A
NEW QUESTION # 99
Northern Trail Outfitters' branding guidelines require heavy use of imagery on their website, apps, emails, ads, etc.
In which two ways could they optimize email design to honor branding guidelines and ensure subscribers are getting the best experience possible?
Choose 2 answers
- A. Style alt text for when images do not display automatically.
- B. Use custom corporate font to match their brand.
- C. Add background colors that match branding.
- D. Make the email completely image based.
Answer: A,B
NEW QUESTION # 100
A marketer is completing a checklist prior to deploying an email, what action will validate feature completed when initiated
- A. ensure subscriber have not subscribed or are undeliverable.
- B. ensure subscriber status at the time of send subscribe or bounced.
- C. confirm that each content area specified in the dynamic content rules existed.
- D. Identify phrases like click here or free that could be marked as spam
Answer: C
NEW QUESTION # 101
What functionality is contained in Journey Builder that does NOT exist in Automation Studio?
- A. The ability to send an email to a Salesforce audience.
- B. Native execution of a Server-side JavaScript activity.
- C. Flexibility to wait based on duration or a specific time.
- D. The option to convert a qualified Lead to a Contact.
Answer: D
NEW QUESTION # 102
Northern Trail Outfitters has created child business units (BU) for their different regional offices. They want to limit subscriber records by BU, so users who are assigned to a BU can only view and send to Subscriber records in their region. A Profile Attribute named 'Region' associates a subscriber to a geographical region.
How could they ensure subscribers with a matching 'Region' Profile Attribute value are available in each BU?
- A. Select 'Define Subscriber Filter' for each BU on the BU Setup page and configure a condition to match the corresponding Profile Attribute.
- B. Create a list in each BU and add subscribers with a matching Region to the list.
- C. Create a measure for each corresponding 'Region' Profile Attribute and include the measure in a Filtered Data Extension for each BU.
- D. Open the the Profile Attribute Properties for the Region' Profile Attribute and select the 'Filter Subscribers by Attribute' option.
Answer: A
Explanation:
To limit subscriber records by BU based on the 'Region' profile attribute, Northern Trail Outfitters should select 'Define Subscriber Filter' for each BU on the BU Setup page and configure a condition to match the corresponding profile attribute. This will allow users who are assigned to a BU to only view and send to subscribers who have the same region value as their BU. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_co_business_unit_setup.htm&type=5
NEW QUESTION # 103
A customer executes a large number of sends via Marketing Cloud Connect and is concerned about API Limits.
What should the consultant suggest to minimise the impact of Marketing Cloud Connect on daily API limits? Choose 2
- A. Upgrade the Marketing Cloud Account to ConnectedApp Authentification
- B. Use Data Stream to sync object data into a Data Extension in the Marketing Cloud
- C. Filter target audiences based on mapped profile attributes to reduce Bulk API calls
- D. Share Sales Cloud user licenses across Marketing Cloud users
Answer: C,D
NEW QUESTION # 104
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