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NEW QUESTION 99
Reference module: Creating and understanding decision strategies
In a decision strategy, to use a customer property in an expression, you _____.
- A. prefix the property with the keyword Customer
- B. use the property as defined without a prefix
- C. define the property as a strategy property
- D. define the Customer page in Pages and Classes
Answer: A
NEW QUESTION 100
Reference module: Creating and understanding decision strategies. Enrichment decision components provide the ability to ________.
- A. enrich a decision strategy with comments
- B. set customer properties
- C. filter actions based on priority and relevance
- D. set a text value to a strategy property
Answer: D
NEW QUESTION 101
HOTSPOT
In the Answer Area, select the correct engagement policy for each condition.
Answer:
Explanation:
NEW QUESTION 102
Which statement best describes the goal of Next-Best-Action?
- A. Ensure that the customer is always given a desirable offer
- B. Balance customer needs with business objectives
- C. Provide insight into business processes
- D. Ensure that every customer receives the same action
Answer: B
NEW QUESTION 103
A customer contacts a bank to resolve a credit card dispute. After dispute resolution, Next-Best-Action displays a set of sales offers that a Customer Service Representative can present to the customer.
Which feature of Next-Best-Action helps the Customer Service Representative decide on the offer to present to the customer?
- A. Call intent detection
- B. Interaction history
- C. Offers ranking
- D. Dispute handling strategy
Answer: B
NEW QUESTION 104
MyCo, a telecom company, wants to present their customers on Facebook with customer-centric mobile internet offers.
What action must MyCo take to meet this business requirement?
- A. Place a paid ad
- B. Create a Facebook post
- C. Send an email
- D. Make a call
Answer: A
NEW QUESTION 105
A bank has been running traditional marketing campaigns for many years. One such campaign sends an offer email to qualified customers on day one. On day five, the bank presents a similar offer if the first email is ignored.
If you re-implement this requirement by using the always-on outbound customer engagement paradigm, how do you approach this scenario?
- A. Create an action with a flow that contains two send Email shapes, one for each email. Set appropriate wait times between the shapes
- B. Configure a primary schedule for the original offer email and setup an ad-hoc schedule to send the second email
- C. Configure the primary schedule to run daily and let the artificial intelligence (AI) choose the best action based on engagement policies
- D. Create two segments to identify the target audience for each of the two offer emails: day one, and day five. Set up two schedules per day for the two segments
Answer: C
NEW QUESTION 106
The following decision strategy outputs the most profitable shoe a retailer can sell. The profit is the selling Price of the shoe, minus the Cost to acquire the shoe.
The details of the shoes are provided in the following table:
According to the decision strategy, what is the output of component in the blank space highlighted in red?
- A. Nike, Adidas, Puma, Reebok
- B. Nike
- C. Reebok, Puma, Adidas, Nike
- D. Reebok
Answer: D
NEW QUESTION 107
Reference module: Creating and understanding decision strategies. In a Prioritize component, the top action can be determined based on the value of _______.
- A. average margin of all actions
- B. Customer.Value
- C. Primary.Income
- D. the propensity
Answer: D
NEW QUESTION 108
In the Answer Area, select the correct engagement policy for each condition.
Answer:
Explanation:
NEW QUESTION 109
In a call-center application that receives Next-Best-Actions from Pega Customer Decision Hub, the customer service representative (CSR) is _________.
- A. expected to improvise based on some basic customer information displayed on screen
- B. forced to follow a strict path of recommended steps, from which the CSR cannot deviate
- C. guided on the next important conversation to have with the customer
- D. always expected to sell a product or service irrespective of the customer's call intent
Answer: C
NEW QUESTION 110
U+ Bank, a retail bank, wants to begin promoting credit card offers via email to qualified customers. The business would like to ensure that the outbound run always uses the latest customer information.
What do you configure to implement this requirement?
- A. Select different audience sample with similar profile
- B. Run the starting population segment daily
- C. Trigger an external ETL (Extract-Transform-Load) process
- D. Select Refresh the audience
Answer: D
NEW QUESTION 111
A financial institution has created a new policy that states the company will not send more than 500 emails per day. Which option allows you to implement the requirement?
- A. Volume constraints
- B. Customer contact limits
- C. Suppression rules
- D. Applicability rules
Answer: A
NEW QUESTION 112
A volume constraint is configured to apply constraints to actions as a group rather than for each action individually. A customer qualifies for 3 actions, and the volume limit on the top-ranked action is above zero, the limits on the 2 lower-ranked actions have been reached. Given this scenario, how many actions will be selected for the customer in the outbound run?
- A. 0
- B. 1
- C. 2
- D. 3
Answer: C
NEW QUESTION 113
Which two of these statements are true about creating segments? (Choose Two)
- A. The list of customers in a segment can be viewed from within the segment
- B. The result of a criteria group can be combined with the result above it using AND and OR operators
- C. When building the segment, if you want to know the count resulting from the criteria defined so far, the only way to do this is by running the segment
- D. A segment run can be triggered by the Next-Best-Action outbound schedule
- E. In a segment you can reference customer properties OR another segment, but not both
Answer: A,D
NEW QUESTION 114
Reference module: Leveraging predictive model.
U+, a retail bank, wants to show a retention offer to customers who are likely to leave the bank in the near future based on historical customer interaction data. Which type of model do you use to implement this requirement?
- A. A text analytics model
- B. An entity model
- C. A predictive model
- D. An adaptive model
Answer: C
NEW QUESTION 115
A bank wants to leverage Pega Customer Decision Hub's Next-Best-Action capability to promote new offers to each customer on their website. Which artifact do you need to configure to manage the communication between the Customer Decision Hub and external channels?
- A. Real-time Container
- B. Real-time Event
- C. Event strategy
- D. Real-time Containers manage communication between Pega Customer Decision Hub and external channels
Answer: A
NEW QUESTION 116
MyCo, a telecom company, wants to send promotional emails to give away phone accessories. The accessories can only be given away in batches of 50. When the stock in a batch is completed, a new batch can be promoted again.
You have decided to use volume constraint to limit the number of actions in a batch. To meet the business requirement, what Reset Interval setting do you select?
- A. Daily
- B. Reset Interval does not matter for this scenario
- C. Manual
- D. When accessed
Answer: C
NEW QUESTION 117
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