Advanced-Cross-Channel Study Guide: Latest [Sep 06, 2025] Realistic Verified Advanced-Cross-Channel Dumps
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NEW QUESTION # 31
How dots social studio unify anonymous and known identities?
- A. Deterministic matching
Answer: A
NEW QUESTION # 32
Which keywords does MobileConnect automatically recognize as STOP keywords?
- A. STOP, QUIT, CANCEL, END, UNSUBSCRIBE
- B. STOP. FINISH, END, UNSUB, LEAVE
- C. QUIT, END, OPTOUT, UNSUBSCRIBE, ENDNOW
- D. LEAVE, GOAVVAV, END, UNSUB, NO
Answer: A
NEW QUESTION # 33
What user permission is required to configure SSO in social studio.
- A. custom user
- B. limited user
- C. Super user
- D. full user
Answer: C
Explanation:
* Understanding SSO and its Importance:
* SSO (Single Sign-On):SSO allows users to access multiple applications (like Social Studio) with a single set of credentials. It's a critical security and administrative feature.
* Security Implications:Configuring SSO involves integrating Social Studio with your organization's identity provider. This requires high-level permissions due to its impact on security and user access.
* Super User Role:
* Highest Level of Access:In Social Studio, the "Super User" role is the highest level of administrative access. Super Users have full control over the account, including all settings related to security, user management, and integrations.
* Why Super User is Needed for SSO:Because SSO configuration touches upon core security settings, it's restricted to Super Users to prevent unauthorized changes.
* Other Roles and Their Limitations:
* B. Full User:Full Users have broad access within workspaces but lack the administrative privileges to configure account-level settings like SSO.
* C. Custom User:Custom User roles are defined with specific permissions. While youcould theoretically create a custom role with SSO configuration access, it's generally not recommended and the Super User role is the standard for this task.
* D. Limited User:Limited Users have the most restricted access, primarily for viewing content within workspaces. They definitely don't have SSO configuration permissions.
In Summary:
Configuring SSO in Social Studio requires the highest level of administrative access, which is granted by the A. Super Userrole.
NEW QUESTION # 34
Which social network(s) support lead capture in Ad Studio?
- A. Twitter
- B. Google Adwords
- C. Facebook
- D. Instagram
- E. Linkedin 2%
Answer: C
NEW QUESTION # 35
How often is the model refreshed for Einstein engagement frequency(uses 2Sday& data)-weekly
- A. Biweekly
- B. monthly
- C. hourly
- D. daily
Answer: D
Explanation:
* Model Refresh Frequency:
* Einstein Engagement Frequency's predictive model needs to be updated regularly to reflect the most recent engagement patterns.
* Daily Refresh:
* The EEF model is refresheddaily. This ensures that the send frequency recommendations are based on relatively up-to-date data.
* Why Not Other Options:
* A. Hourly:Hourly refresh would be computationally intensive and unnecessary, as engagement patterns don't change that rapidly.
* C. Monthly:Monthly refresh would be too infrequent, as the model's accuracy would degrade significantly over a month.
* D. Biweekly:Biweekly is also too infrequent to keep the model aligned with recent engagement trends.
In Summary:
The Einstein Engagement Frequency model is refreshedB. Dailyto maintain accuracy.
NEW QUESTION # 36
Can Social Studio's Sentiment Model be customized? 01m 05s
- A. No, this is a managed service provided by only by Salesforce.
- B. Yes, after you have loaded your Twitter certification number.
- C. No, the sentiment is driven by Einstein calculations.
- D. Yes, customization options are available in Admin
Answer: C
NEW QUESTION # 37
How much historical data is immediately available when a managed FB account is added to Social Studio?
- A. One week
- B. Six Months
- C. Thirty days
- D. One Year
Answer: C
NEW QUESTION # 38
Difference between inbox message and in app message.
- A. Inbox messages can be used only in los whereas in app message can also be used in android
- B. Inbox message is displayed once but in app message is displayed repeatedly
- C. Inbox message is displayed and stored in device in app message is displayed only 1 time
Answer: C
Explanation:
Inbox Messages:
* Storage:Inbox messages are delivered to and stored within the app's inbox (a dedicated section within the app).
* Persistence:They remain in the inbox until the user deletes them or the message expires.
* Purpose:Suitable for messages that users might want to refer back to, like promotions, updates, or transactional information.
In-App Messages:
* Display:In-app messages are displayed as pop-ups or notificationswhile the user is actively using the app.
* Transience:They are typically displayed only once (or until dismissed) and are not stored for later viewing.
* Purpose:Ideal for contextual messages, onboarding tips, or urgent alerts that require immediate attention.
Key Differences Summarized:
* Storage:Inbox messages are stored; in-app messages are not.
* Display:Inbox messages are viewed in the app's inbox; in-app messages are displayed as overlays during app use.
* Persistence:Inbox messages persist; in-app messages are transient.
Why Other Options Are Incorrect:
* B:The opposite is true. Inbox messages persist, while in-app messages are usually displayed only once.
* C:Both inbox and in-app messages can be used on both iOS and Android platforms.
NEW QUESTION # 39
In social studio how many columns are used in a engage tab (max 30 tabs in a engage, no limit for columns in each tab) and each column contains max 50 accounts)
- A. 0
- B. 1
- C. No limit
- D. 2
Answer: C
NEW QUESTION # 40
What is true about Inbox message:
- A. It can open any public url also and not only cloud page
- B. Contact owns the message not the device.
- C. Alert+inbox consume 1 supermessage.
- D. Device owns the message not the contact.
Answer: D
NEW QUESTION # 41
In which place can the facebook ad campaign be viewed when created in ad studio?
- A. Facebook Business Manager
- B. Harkebing Cloud Setup
- C. Facebook testing environment
- D. JourneyBuilder
Answer: A
NEW QUESTION # 42
Which three features are supported in MC Advertising Studio?
- A. Linkedin user matching
- B. Tiktok user matching
- C. LinkedIn company matching
- D. Facebook advanced match
- E. Myspace user matching
Answer: A,C,D
NEW QUESTION # 43
When are customers eligible to be send a message in STO(when customer will engage then its sent)
- A. At the hour user engages Within the next 24hours
- B. Within the first minute of next hour.
- C. immediately when the STO activity arrives
- D. with the next hour
Answer: A
NEW QUESTION # 44
Where would you set a threshold limit in social studio
- A. workspace settings
- B. tab in engage
- C. column in engage
- D. enterprise admin settings
Answer: A
Explanation:
* Understanding Threshold Limits:In Social Studio, a threshold limit is a setting that determines how many mentions of specific keywords or topics you want to trigger an alert. This helps you manage the volume of social data and focus on the most important conversations.
* Navigating Social Studio:Social Studio is organized around workspaces, which are collaborative spaces for teams to manage social media activities.
* Workspace Settings as the Key:Workspace settings control how individual workspaces operate, including things like user roles, post approval workflows, and notification settings. It makes sense that thresholds related to monitoring are controlled at the workspace level.
* Detailed Steps Within Workspace Settings:
* Access Workspace Settings:In Social Studio, you navigate to "Admin" and then find the specific workspace where you want to set the threshold. Within that workspace, you'll see a "Workspace Settings" option.
* Notification Settings:Within "Workspace Settings," you look for a section related to
"Notifications" or "Alerts." This is where you configure how and when you want to be notified about social media activity.
* Threshold Configuration:Within the notification settings, you'll find options to set thresholds for different types of mentions. For example, you might set a threshold to receive an email alert if your brand name is mentioned more than 50 times in an hour.
* Why Other Options Are Incorrect:
* A. Enterprise Admin Settings:Enterprise admin settings control overall Social Studio account settings, user management, and integrations, but they don't manage workspace-specific notifications.
* C. Tab in Engage:Engage tabs are used to view and interact with social media content. While you might see alerts based on a threshold in Engage, you don't set the threshold itself there.
* D. Column in Engage:Engage columns are customizable views of social media content within a tab. They are used for monitoring and engagement, but not for setting threshold limits.
* "Thresholds" in "Admin" settingsrefer to the total count for mentions or posts in a topic profile, not the threshold limit for notifications for social listening.
In Summary:
Workspace settings in Social Studio are where you control the notification thresholds, makingB. workspace settingsthe correct answer. You configure the criteria and frequency at which you want to receive alerts about specific social media mentions within the workspace settings.
NEW QUESTION # 45
How does Send Time Optimization (STO) help marketers optimize their marketing campaigns?
- A. STO uses all commercial and transactional send data to determine trends in message engagement and optimize sends
- B. STO predicts the best time to send a message for each contact through Journey Builder
- C. STO can help send SMS messages at the time individuals are most likely to engage with the message
- D. STO analyzes the best time to send a scheduled batch send from Email Studio based on the content in the email
Answer: B
NEW QUESTION # 46
Where would you add a topic profile
- A. Social studio automate
- B. Admin settings
- C. Workspace settings
- D. Social studio engage
Answer: B
Explanation:
* Understanding Topic Profiles:
* Topic profiles are the core of social listening in Social Studio. They define the keywords, social accounts, and other criteria used to capture relevant social media mentions.
* Admin Settings as the Central Hub:
* Admin settings in Social Studio are the central location for managing overall account configurations, user permissions, and, importantly, topic profiles.
* Detailed Steps:
* Access Admin Settings:In Social Studio, you'll click on your profile avatar in the top right corner and then select "Admin".
* Topic Profiles Section:Within the Admin panel, you'll find a dedicated section for "Topic Profiles."
* Create/Edit Topic Profiles:This is where you can create new topic profiles or edit existing ones.
You'll define keywords, include/exclude terms, specify languages, locations, media types, and link social accounts.
* Why Other Options Are Incorrect:
* A. Social Studio Automate:Social Studio Automate is used for automating actions based on rules (e.g., automatically routing posts to different teams, adding classifications). It's not where you create the foundation of social listening (topic profiles).
* C. Workspace Settings:Workspace settings manage collaboration and workflow within a specific workspace. While you might use topic profiles within a workspace, you don't create them there.
* D. Social Studio Engage:Engage is for viewing and interacting with social media content that has already been captured based on your topic profiles. You don't create topic profiles in Engage.
In Summary:
Topic profiles, the foundation of social listening in Social Studio, are created and managed withinB. Admin settings.
NEW QUESTION # 47
A customer wants to send ''Last Chance'' real time triggered messaging to their subscribers when stock of an items gets below 50 units. They want to include a dynamic ''Buy now'' link based on the product with low stock.
Which two APIs would support this use case?
Choose 2 answers
- A. Transactional Message API
- B. Email SOAP API
- C. Journey API
- D. REST API
Answer: A,D
NEW QUESTION # 48
Where can users set fatigue rules to limit the subscriber from receiving the same asset a predetermined amount of times?
- A. Einstein Content Selection
- B. Einstein Copy Insights
- C. Einstein Scoring
- D. Einstein Engagement Frequency
Answer: D
NEW QUESTION # 49
Which step must be completed before creating audiences with
Advertising Studio in order to send advertisements to Facebook,
Pinterest, Google or LinkedIn platforms?
- A. Have subscribers opt-in.
- B. First create and setup a business/advertising account with the audience platform
- C. Call the platform hotline to ask for permission to send advertisements.
- D. No steps are required since it is already configured in your Marketing Cloud account.
Answer: B
NEW QUESTION # 50
Which two concepts are types of Journeys?
Choose 2 answers
- A. Single-send
- B. Triggered
- C. Promotional
- D. Multi-step
Answer: A,B
NEW QUESTION # 51
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