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IBM M2020-229 Exam Syllabus Topics:
| Section | Weight | Objectives |
| Topic 1: Solution Positioning & Differentiation | 30% | - Competitive positioning of SPSS solutions
- 1. Comparison with alternative analytics platforms
- 2. Business value and ROI articulation
|
| Topic 2: Target Markets & Customer Needs | 25% | - Industry applications of SPSS
- 1. Industry-specific predictive analytics scenarios
- 2. Customer analytics use cases
|
| Topic 3: Selling & Licensing Fundamentals | 20% | - IBM licensing models and support offerings
- 1. Subscription and licensing structures
- 2. IBM support and service value positioning
|
| Topic 4: SPSS Product Portfolio Overview | 25% | - SPSS solutions and capabilities
- 1. SPSS Modeler capabilities
- 2. SPSS Statistics features and use cases
- 3. SPSS Text Analytics overview
|
IBM SPSS Predictive Analytics Sales Mastery v1 Sample Questions:
1. Which characteristic of SPSS Collaboration and Deployment Services appeals most to expert analysts?
A) Integration with existing environment
B) Collaboration with business users
C) Ability to automate processes
D) Enterprise readiness
2. Which SPSS product family is more focused on the Act phase of the predictive analytics process?
A) Deployment
B) Modeling
C) Data Collection
D) Statistics
3. Which statement is true about automated modeling?
A) It is more about data preparation than modeling.
B) It is a specific type of algorithm that makes data simpler.
C) It automates the whole data mining process from data access through deployment.
D) It creates many models for the user to evaluate the best model in a single step.
4. Which statement is true about SPSS Modeler Premium?
A) It leverages unstructured data only.
B) It leverages structured data only.
C) It addresses all but one of the phases in the CRISP-DM methodology.
D) It requires no programming experience to use.
5. Which input is NOT used to define decisions within SPSS Decision Management?
A) Business objectives
B) Intuition
C) System created predictive models
D) Human defined rules
Solutions:
Question # 1 Answer: B | Question # 2 Answer: B | Question # 3 Answer: B | Question # 4 Answer: D | Question # 5 Answer: B |